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console exclusivity
Console exclusivity refers to the status of a video game being released on only one video game console. Console exclusivity is a topic which is utilized in discussions of the advantages and disadvantages of rival firms in the video game market, and one which is used for marketing by firms involved. Industry analysts generally agree that there is a correlation between availability of exclusive titles, and hardware sales. Major firms have purchased smaller businesses in order to secure software titles for themselves. Exclusivity is also occasionally used in software released across multiple platforms, in order to add a unique element into each different version.
==Usage of console exclusivity in industry==
Microsoft often mark the game boxes of their exclusive titles as "Only on Xbox 360". Many of these exclusive titles are used at marketing events such as E3, in order to help drive sales of hardware, as a consumer choosing between options may be swayed by the different range of games available on each different console. Analysts have stated that sales figures in the past have indicated that there is a relation between hardware sales, and the release of software specifically for that hardware. They state that there is also data which shows that during holiday periods, when consumer spending is generally higher, hardware with a list of exclusive releases generally outsell those with a smaller selection. Correlations have also been drawn between the sales of software, and the sales of relevant hardware, as in late 2009 the Wii dominated both the hardware and software charts.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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